Agata

Antonik-Perz

About Me

Experienced marketing professional

with hands-on design, digital, events

and communications experience. Strong attention to detail and a passion for great marketing that drives sales results.

Branding Creative Campaigns

Advertising Graphic Design

Events Management Collateral

CRM Management EDMs

Social Media Strategy FMCG

Branding

Brand Management

  • Development of new brand identity
  • Logo development and implementation management
  • Corporate style guide development and implementation
  • Working as the brand custodian
  • Working with advertising agencies and freelance creatives


Branding

Creative

Campaigns

Campaign Strategy

Audience, messaging, objectives, ROI

Agency & Briefing

Briefing the agencies on

the concepts and strategy

Creative Development

Writing campaign headlines and copywriting,

brainstorming creative concepts & designs

Art Direction

Campaign idea generation,

feedback on art and design concepts,

approval of changes

Media Channel Strategy

Online and offline

(digital, radio, outdoor)

Budgeting

Looking for ways to utilise existing

assets and resourcing in house to

keep spend lean

Managing the campaigns to create exciting and compelling visuals that communicate the brand identity and tell a story to the customer.

  • Each recruitment session key campaigns
  • Hayman Island new campus launch
  • Short courses campaign
  • Brand awareness campaigns
  • Online courses domestic & international campaigns

Facebook recognised Mulpha Education Group campaigns as the highest performing education provider in market globally during the pandemic.


The Hotel School in 2020 was awarded $80K for a brand awareness campaign which was targeted to an audience of 18 million. Facebook used our campaigns as a benchmark case for education providers.

Creative Campaigns

executed in-house

Always looking for ways to utilise existing

assets and resourcing in house to

keep spend lean.

Campaigns

in Numbers

T1 2023 Campaign

Channel​

Lead Type​

 Spend ​

Leads​

CPL ​

NSEs​

Conv Rate​

Revenue

FB & IG​

Lead Gen Form​

 $          23,076 ​

431​

 $                 54 ​

3​

0.70%​

$66k

Landing page ​

 $          21,239 ​

204​

 $               104 ​

10​

4.90%​

$220k

Google​

Lead Gen Form​

 $          14,485 ​

236​

 $                 61 ​

1

1.1%

$22k

Landing page ​

 $          57,661 ​

425​

 $               136 ​

25​

5.88%​

$550k

TikTok​

Lead Gen Form​

 $          15,115 ​

170​

 $                 89 ​

1​

1.12%​

$22k

Total​

 $        131,576 ​

1466​

 $                 90 ​

39​

2.66%​

$858k

Website

·

  • Developing strategies to expand offering with additional resources, features and refinement.
  • Develop resources page for Career Advisors and prospective students.
  • Making sure the website assets are on brand.
  • Developing design mock-ups for the developer:
    • Events resources page
    • Events page
    • Registration page
    • Landing Pages






Design & Collateral

Design execution of the new collateral.

Working on the new collateral concepts.


Over 200 designs and new concepts developed.

Events

Flagship events

in 5-star properties

+100 on campus

recruitment events

+100 virtual

events and webinars

+600 leads generated via marketing activites and events promotion

International

agents events

Conversion

rate 6%

117 students

converted

$2.57 million

revenue generated

Events organised in 2021-2022

Event management

  • Events Planning & Strategy development
  • Budget management
  • Internal and external stakeholder management
  • End-to-end event execution
  • Marketing plan development to drive awareness recruitment for events
  • Developed assets package to promote the events



Collaborating with top brands

EDMs and communication


  • Lead Nurture Journey creation
  • EDM creation and optimisation
  • Developed a user manual
  • EDM content strategy linked to sessions and events
  • Leads are nurtured from awareness stage through to enrolment
  • Reports and heat map activity analysis
  • Providing recommendations for ongoing improvement
  • Ensuring alignment and consistency of EDMs look & feel is 100% aligned with brand guidelines
  • Industry and competitor research to come up with new engaging ideas


Click Dimentions

CRM management

Open rate for

EDMs over 40%

Nurture Journey

Planning

Strategy

implementation

Social Media

Management

Channel Strategy Development.

Content Creation and Curation.

Assets Development.

Social Media automation.

Video Production; script writing,

Conducting workshops for best practices.

Organic Social Media Branding Development.



tik tok icon

Audience growth year-on-year is up

on average 31.4% across all channels. 

High-end

FMCG

L'Occitane en Provence

Driving the design and development of Outpost & PR events to ensure maximum consumer engagement and conversion.


Ensuring excellent POS execution of assigned brands in close collaboration with Sales and Retail team (VM, POSM).


Ensuring brand image and Global messages are respected and aligned with brand standards.


Working alongside the Global team on digital and social campaigns and asset creation.


Taking part in Global Trainers Conference in France 2015.


Co-ordinating 3 store openings in Warsaw Area, Poland.

International Experience

Spain

Switzerland

International experience working in Spain and Switzerland soaking up new cultures and experiences.


Ability to adapt to different cultures rapidly and work with Spanish and German languages.

Let's work together

Email

a.antonik.perz@gmail.com

Phone

0411 867 466