About Me
Experienced marketing professional
with hands-on design, digital, events
and communications experience. Strong attention to detail and a passion for great marketing that drives sales results.
Branding Creative Campaigns
Advertising Graphic Design
Events Management Collateral
CRM Management EDMs
Social Media Strategy FMCG
Branding
Brand Management
Branding
Creative
Campaigns
Campaign Strategy
Audience, messaging, objectives, ROI
Agency & Briefing
Briefing the agencies on
the concepts and strategy
Creative Development
Writing campaign headlines and copywriting,
brainstorming creative concepts & designs
Art Direction
Campaign idea generation,
feedback on art and design concepts,
approval of changes
Media Channel Strategy
Online and offline
(digital, radio, outdoor)
Budgeting
Looking for ways to utilise existing
assets and resourcing in house to
keep spend lean
Managing the campaigns to create exciting and compelling visuals that communicate the brand identity and tell a story to the customer.
Facebook recognised Mulpha Education Group campaigns as the highest performing education provider in market globally during the pandemic.
The Hotel School in 2020 was awarded $80K for a brand awareness campaign which was targeted to an audience of 18 million. Facebook used our campaigns as a benchmark case for education providers.
Creative Campaigns
executed in-house
Always looking for ways to utilise existing
assets and resourcing in house to
keep spend lean.
Campaigns
in Numbers
T1 2023 Campaign
Channel | Lead Type | Spend | Leads | CPL | NSEs | Conv Rate | Revenue |
FB & IG | Lead Gen Form | $ 23,076 | 431 | $ 54 | 3 | 0.70% | $66k |
Landing page | $ 21,239 | 204 | $ 104 | 10 | 4.90% | $220k | |
Google | Lead Gen Form | $ 14,485 | 236 | $ 61 | 1 | 1.1% | $22k |
Landing page | $ 57,661 | 425 | $ 136 | 25 | 5.88% | $550k | |
TikTok | Lead Gen Form | $ 15,115 | 170 | $ 89 | 1 | 1.12% | $22k |
Total | | $ 131,576 | 1466 | $ 90 | 39 | 2.66% | $858k |
Website
·
Design & Collateral
Design execution of the new collateral.
Working on the new collateral concepts.
Over 200 designs and new concepts developed.
Events
Flagship events
in 5-star properties
+100 on campus
recruitment events
+100 virtual
events and webinars
+600 leads generated via marketing activites and events promotion
International
agents events
Conversion
rate 6%
117 students
converted
$2.57 million
revenue generated
Events organised in 2021-2022
Event management
Collaborating
with top brands
EDMs and communication
Click Dimentions
CRM management
Open rate for
EDMs over 40%
Nurture Journey
Planning
Strategy
implementation
Social Media
Management
Channel Strategy Development.
Content Creation and Curation.
Assets Development.
Social Media automation.
Video Production; script writing,
Conducting workshops for best practices.
Organic Social Media Branding Development.
Audience growth year-on-year is up
on average 31.4% across all channels.
High-end FMCG
L'Occitane en Provence
Driving the design and development of Outpost & PR events to ensure maximum consumer engagement and conversion.
Ensuring excellent POS execution of assigned brands in close collaboration with Sales and Retail team (VM, POSM).
Ensuring brand image and Global messages are respected and aligned with brand standards.
Working alongside the Global team on digital and social campaigns and asset creation.
Taking part in Global Trainers Conference in France 2015.
Co-ordinating 3 store openings in Warsaw Area, Poland.
International Experience
Spain
Switzerland
International experience working in Spain and Switzerland soaking up new cultures and experiences.
Ability to adapt to different cultures rapidly and work with Spanish and German languages.